Rowan's Mixtape
← All yearsSide B · The Function

Side 10 of 11

2009

The pregame gets its own genre

8 tracks

  1. 01

    Kiss Me Thru the Phone

    Soulja Boy

    ringtone rappop-rap
    Amazon

    On the charts

    Peaked at #3 on the Hot 100; Soulja Boy's biggest follow-up hit.

    Why it mattered

    Love it or hate it, Soulja Boy had hooks. This was the ringtone era's love song — simple, catchy, and everywhere. The phone number in the song got millions of calls.

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  2. 02

    Lights Please

    J. Cole

    consciousmixtape era
    Amazon

    On the charts

    From The Warm Up mixtape; Cole's breakout moment before his major label debut.

    Why it mattered

    J. Cole introduced himself as the thinking man's rapper. The Warm Up was the most buzzed-about mixtape of 2009, and this was its centerpiece — introspective, smooth, and undeniably skilled.

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  3. 03

    D.O.A. (Death of Auto-Tune)

    Jay-Z

    hip-hopstatement track
    Amazon

    On the charts

    Peaked at #24 on the Hot 100 from The Blueprint 3.

    Why it mattered

    Jay-Z declared war on Auto-Tune and the whole industry listened. Whether it actually killed the trend is debatable, but the message was clear — real rap is back. No I.D.'s beat was menacing.

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  4. 04

    I Love College

    Asher Roth

    frat rapparty
    Amazon

    On the charts

    Peaked at #12 on the Hot 100; the college anthem of 2009.

    Why it mattered

    The most literal college party song ever made. Asher Roth captured the experience of being a freshman who just discovered that nobody's parents are around. Every dorm played this on repeat.

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  5. 05

    Blame It

    Jamie Foxx

    r&bparty
    Amazon

    On the charts

    Peaked at #2 on the Hot 100; won a Grammy for Best R&B Song.

    Why it mattered

    T-Pain on the hook, Jamie Foxx crooning about bad decisions — this was the pre-game anthem and the morning-after excuse rolled into one. The video had everyone in it.

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  6. 06

    Every Girl in the World

    Young Money

    crew cutYoung Money
    Amazon

    On the charts

    Peaked at #10 on the Hot 100 from We Are Young Money.

    Why it mattered

    Wayne, Drake, and the whole Young Money roster on one track. This was the crew cut that proved Young Money was the most dominant collective in rap. Drake's verse stood out even then.

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  7. 07

    How Low

    Ludacris

    southern rapclub
    Amazon

    On the charts

    Peaked at #4 on the Hot 100; one of Luda's biggest late-career hits.

    Why it mattered

    Ludacris proved he still had it. The limbo-meets-twerking concept was simple and the execution was flawless. This was a guaranteed floor-filler at every club and college party.

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  8. 08

    Money to Blow

    Birdman · feat. Drake, Lil Wayne

    Cash Moneystunting
    Amazon

    On the charts

    Peaked at #36 on the Hot 100; a Cash Money family affair.

    Why it mattered

    Drake singing the hook, Wayne with a verse, and Birdman doing what he does — stunting. This was the celebration song for the Cash Money dynasty's second act. Young Money was taking over.

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