Rowan's Mixtape
← All yearsSide B · The Function

Side 9 of 11

2008

Auto-Tune hits the function

5 tracks

  1. 01

    Say Yeah

    Wiz Khalifa

    hip-hopparty
    Amazon

    On the charts

    Peaked at #25 on the Hot 100; Wiz's first taste of mainstream success.

    Why it mattered

    Before 'Black and Yellow,' before the Snoop Dogg collab, there was this. Wiz Khalifa's party-starter announced Pittsburgh had a new star. The college circuit adopted him early.

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  2. 02

    My President

    Young Jeezy · feat. Nas

    trappolitical
    Amazon

    On the charts

    Peaked at #64 on the Hot 100; became a cultural anthem after Obama's election.

    Why it mattered

    Jeezy and Nas captured a historic moment. When Obama won, this was the song that played. It transcended trap music and became a genuine piece of American history. Campuses erupted.

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  3. 03

    Hip-Hop Saved My Life

    Lupe Fiasco

    consciousstorytelling
    Amazon

    On the charts

    From The Cool; a fan favorite and critical darling.

    Why it mattered

    Lupe told the story of a struggling rapper trying to make it, and every aspiring MC saw themselves in it. This was the song that reminded people what hip-hop could be at its most empathetic.

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  4. 04

    Sexual Eruption

    Snoop Dogg

    synth-funkwest coast
    Amazon

    On the charts

    Peaked at #7 on the Hot 100; Snoop reinvented himself over synth-funk.

    Why it mattered

    Snoop went full '80s synth-funk and it somehow worked. The clean version was 'Sensual Seduction' but everyone played the original. Snoop proved he could adapt to any era.

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  5. 05

    Heartless

    Kanye West

    hip-hop808semotional
    Amazon

    On the charts

    Peaked at #1 on the Hot 100 from 808s & Heartbreak.

    Why it mattered

    Kanye's heartbreak album rewrote the rules. Auto-Tune over 808 drums, emotional vulnerability from a rapper — this influenced the next decade of hip-hop and R&B. Drake's entire career started here.

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