Rowan's Mixtape
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Side 8 of 11

2007

Soulja Boy crashes the gates of YouTube rap

The top 10

  1. 01

    Crank That (Soulja Boy)

    Soulja Boy Tell'em

    snapviral
    Amazon

    On the charts

    #1 on the Hot 100 for seven weeks. The first song to top the chart based on internet popularity.

    Why it mattered

    A 17-year-old made the beat in FL Studio, posted the dance to YouTube, and accidentally became the prototype for every viral pop star to come. The Superman dance was inescapable.

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  2. 02

    Umbrella

    Rihanna · feat. Jay-Z

    popclub
    Amazon

    On the charts

    #1 on the Hot 100 for seven weeks.

    Why it mattered

    The-Dream and Tricky Stewart wrote a chorus that turned into a worldwide singalong. Rihanna's transformation from teen-pop singer into global icon happened in one song.

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  3. 03

    Stronger

    Kanye West

    electro-rapclub
    Amazon

    On the charts

    #1 on the Hot 100 for one week. Lead single from Graduation.

    Why it mattered

    Kanye sampled Daft Punk's 'Harder Better Faster Stronger' and made the most stadium-ready electro-rap record of the decade. Graduation's release week killed gangsta rap as the dominant chart force.

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  4. 04

    Buy U a Drank (Shawty Snappin')

    T-Pain · feat. Yung Joc

    auto-tunesnap
    Amazon

    On the charts

    #1 on the Hot 100 for one week.

    Why it mattered

    T-Pain's first #1 — the moment Auto-Tune stopped being a corrective tool and became a signature creative voice. The next two years of pop were all downstream of this song.

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  5. 05

    The Way I Are

    Timbaland · feat. Keri Hilson, D.O.E.

    electro-poptimbaland
    Amazon

    On the charts

    Peaked at #3 on the Hot 100.

    Why it mattered

    Timbaland's Shock Value year. The hook was minimalist; the bass was massive. He was reinventing pop production every six months.

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  6. 06

    This Is Why I'm Hot

    MIMS

    ringtone-rap
    Amazon

    On the charts

    #1 on the Hot 100 for two weeks.

    Why it mattered

    Beat-by-numbers ringtone rap that crashed the charts on sheer hook repetition. Critics couldn't stand it; the song couldn't be stopped.

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  7. 07

    Get It Shawty

    Lloyd

    r&bsnap
    Amazon

    On the charts

    Peaked at #11 on the Hot 100.

    Why it mattered

    Lloyd's smooth-falsetto take on snap-era R&B — built around a Toto sample and the cleanest dance groove of the year.

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  8. 08

    Walk It Out

    Unk

    snapatl
    Amazon

    On the charts

    Peaked at #10 on the Hot 100.

    Why it mattered

    Snap-rap with a dance attached — the second wave of ringtone-rap singles that owned the dancefloor in 2007. Andre 3000 jumped on the remix and gave it permanent legitimacy.

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  9. 09

    Make It Rain

    Fat Joe · feat. Lil Wayne

    club
    Amazon

    On the charts

    Peaked at #13 on the Hot 100.

    Why it mattered

    Scott Storch built another orchestral monster, and Lil Wayne's verse was the moment a lot of people clued in that he was about to be the best rapper alive.

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  10. 10

    International Players Anthem (I Choose You)

    UGK · feat. OutKast

    southernposse cut
    Amazon

    On the charts

    Peaked at #66 on the Hot 100; certified gold and a critical favorite.

    Why it mattered

    DJ Paul and Juicy J's Willie Hutch flip + verses from Pimp C, Bun B, Andre 3000, and Big Boi = arguably the greatest posse cut of the decade.

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